Yachting Art Magazine

The shipbuilder Sunreef Yachts has announced a strategic agreement with Ocean Independence in Auckland. This collaboration aims to strengthen its position in the booming yachting market in the South Pacific and offer its range of customisable multihulls to local and international customers.

The Sunreef Yachts shipyard, a world leader in semi-custom luxury catamarans, has formalised a partnership with Ocean Independence Auckland.

This alliance will enable Sunreef to expand its sales network and offer its motor and sailing catamarans to customers in New Zealand. Ocean Independence will represent Sunreef models throughout the country, providing expertise in sales, chartering and management.

The agreement is part of the manufacturer's broader strategy to strengthen its position in key yachting markets. With this partnership, Sunreef benefits from a solid local presence to support its customers in a country where recreational boating plays an important role.

Ocean Independence, based at Auckland's Viaduct, has proven experience with Sunreef multihulls. The company has been involved in the sale and management of models such as the Sunreef 43M Eco and manages vessels such as the Sunreef 70' GINETTE in various regions around the world. It also represents Sunreef yachts available for charter in the South Pacific.

The partnership between the two companies will give customers access to all Sunreef services through a local contact, while benefiting from the synergies offered by an international network. This collaboration paves the way for dedicated events, sea trials and tailor-made support solutions adapted to the specificities of the New Zealand market.

Francis Lapp, founder and president of Sunreef Yachts, emphasises that this partnership is a continuation of an already established relationship between the two entities. According to him, combining the expertise of Sunreef and Ocean Independence will enable them to better meet the expectations of owners and future buyers in this region.

The management of Ocean Independence highlights the advantages of the partnership, which combines technical expertise in luxury multihulls with in-depth knowledge of the local market. The stated objective is to provide comprehensive support for pleasure craft projects, whether for the purchase, management or rental of yachts.

The New Zealand yachting market offers development potential that Sunreef wishes to exploit further. The choice of a locally based partner aims to offer services tailored to the expectations of sailors and yacht owners, while promoting direct access to the latest innovations from the Polish manufacturer.

This announcement marks another step forward in Sunreef's expansion strategy in the South Pacific. It demonstrates a desire to consolidate its international network and offer its catamarans in markets where demand for customisable, high-performance vessels is growing.

The shipyard intends to build on this partnership to strengthen its visibility and develop tailor-made solutions in line with the expectations of a diverse clientele. Ocean Independence's local presence will ensure close monitoring and greater responsiveness to customer needs.

By combining their expertise, Sunreef Yachts and Ocean Independence aim to offer a comprehensive service, from design to management and charter services. This cooperation illustrates a model of integration aimed at providing end-to-end support for luxury yachting enthusiasts.

The collaboration between Sunreef Yachts and Ocean Independence is therefore an additional lever for developing brand awareness and consolidating its position in a booming market. This partnership reflects a pragmatic and structured approach to addressing the commercial and operational challenges of the nautical sector in this geographical area.