January 23 2025
In 2024, the Beneteau Group's Prestige brand underwent some significant changes, with the arrival of Jean-François Lair as the new director, replacing Erwin Bamps, who had headed the brand for 6 years and left the group.
The year was also rich in new model launches, consolidating Prestige's position on the international market, despite a difficult market.
At the Düsseldorf 2025 Boot, Prestige unveiled the world premiere of the F4.3, a competitively priced entry-level motoryacht with a new circulation plan designed to optimise on-board circulation. Prestige also presented the M7, a 58-foot multihull motoryacht that will be officially launched at the Cannes Boat Show in 2025.
Positioned between the M48 and M8 models, the M7 offers 200 m² of living space comparable to that of a 75-foot monohull motoryacht. Designed by Garroni Design Studio, it has four cabins, including an owner's suite, and naval architecture by Marc Lombard Yacht Design, reducing fuel consumption by up to 40%.
In 2024, Prestige reached a symbolic milestone with the construction of its 5,000ᵉ yacht, also marking the 140ᵉ anniversary of Groupe Beneteau. The brand plans to continue its expansion in 2025, with new models and innovations, particularly in the X-Line range , reaffirming its ambition to maintain a leading position in the motoryacht sector.
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