Yachting Art Magazine

At the last Venice Boat Show in June 2025, the American engine manufacturer equipped nearly 80% of the boats on display with its outboard engines, a record that illustrates the brand's strength in the Italian market.

The 2025 edition was an opportunity for the public to discover the manufacturer's entire range. From the Avator electric models to the powerful 600 hp V12 Verado, via the sporty Mercury Racing 150R and 200R versions, the range on display reflected the diversity of the brand's offering and its technical innovations.

With a strong presence at the show, Mercury Marine's European division reaffirmed its commitment to developing high-performance marine solutions tailored to the new expectations of boaters. For Facundo Onni, President of Mercury Marine EMEA, this market enthusiasm reflects the confidence of Italian and European users in the reliability and technology of the engines on offer.

Visitors to the show were able to take a close look at the integrated features that contribute to the success of Mercury engines, such as the Joystick Piloting system for outboards, Active Trim and the transmissions integrated into the V12 engines with swivel steering gear. The Verado V6, V8, V10 and V12 range continues to score highly in terms of performance, fuel economy and ride comfort.

The Venice Boat Show is not an isolated event in Mercury Marine's 2025 calendar. Earlier in the year, the brand had already achieved remarkable performances at major boat shows in Düsseldorf, Toronto, Miami, West Palm Beach and Dubai. At each stage, the share of Mercury engines on the boats on display illustrated the brand's dynamism and the recognition it enjoys.

Mercury is now preparing for its next steps in Europe, with expected participation in shows in Cannes, Genoa and Southampton, where the brand intends to continue its momentum.

Based in Fond du Lac, Wisconsin, Mercury Marine is a subsidiary of Brunswick Corporation, the company designs and manufactures propulsion engines for the recreational marine industry, as well as for commercial and government applications. Its portfolio includes outboards, MerCruiser sterndrive packages, propellers, inflatable boats, and a range of onboard electronics and replacement parts distributed under the Mercury and Quicksilver brands.