October 6 2016
While respecting the original philosophy of bringing excellence to its clients instilled in Couach’s DNA, the appointments are expected to signal a new momentum in its commercial and creative development.
Walter Ceglia takes up the post as CEO of Chantier Naval Couach, to drive the company’s new growth. A Harvard Business School alumnus who speaks six languages, Ceglia brings two decades of experience in the energy, automotive and electronics industries across four continents to Couach. A dynamic and motivating leader, he is expected to bring a new tempo to the yard’s activities, while continuing to work with his predecessor to continue the strengths for which the company is best known.
Walter commented on his appointment to Yachting Art Magazine: “Working for a company that is responsible for the production of such a high-quality yachts from the start of the design process to delivery, is one of the greatest draws for this role. Yachting is a personal passion of mine, and I look forward to combining my business and analytical skills with my experience in manufacturing at Couach.”
Walter is joined by new Deputy General Manager Michel Prezioso, who will also be managing the marketing and sales activities for Couach. An expert in luxury markets, Michel Prezioso combines this commercial experience with his career in the maritime services industry to perfectly suit his new role.
Regarding the attraction to his new role, Michel commented: “I joined Couach because I’m passionate about boats and navigation. I have known the ￼Couach brand for many years and I firmly believe that the opportunities and potential for development will deliver incredible success to the shipyard. We are writing a new page in the history of Couach, and I am motivated to contribute to this.”
Michel’s commercial endeavours will be supported by new Marketing and Communications Assistant Camille Pinel. Having grown up in a maritime environment of sailors, shipbuilding engineers and yacht brokers, Pinel spent over a decade in Saudi Arabia and realized a part of her studies in the Moscow State University. She is well placed to lead Couach’s marketing efforts, and to explore the potential in emerging markets.
Guillaume Peuchant, recently appointed Vice-President Defense, is managing PLASCOA department (defense and professional boats) since now 5 years. Former Naval Architect and working in the maritime activity for 20 years. Guillaume travels all over the world to introduce Couach Plascoa experience in governmental administrations such as Coast Guards, Customs and Navies. “Couach is a company where everything becomes possible thanks to fully integrated shipyard with in-house naval architects, design office and R&D departments. Sky is the limit!” commented Guillaume.
From 1st September 2016, Virginie Piccolo becomes part of the new Commercial Department. She will be responsible for the Business Development and the Marketing of the Brand. With more than 15 years of experience in the world of luxury and based in the French Riviera, she will strenghten the shipyard’s image and she will also promote the renovation of the Couach brand.