July 17 2018
Aracadia Yachts has acquired 21% of Marina di Torre Annunziata srl and, at the same time, an additional area for production and for hauling-out and launching near the shipyard itself. The new site is next to the current facility, which is the result of investments worth more than thirty million euro over the past ten years.
ARCADIA’s production capacity therefore rises by about 11,000 square metres (of which over 40% indoors), so the entire production area is now greater than 47,000 square metres. The surface has increased by 30% in relation to the current 36,000 square metre facility. The strategic choice is aimed at supporting an increase in the number of yachts under production and the after-sales services.
“To increase production capacity, to develop larger products without altering the ARCADIA DNA and to continue having a solid and direct relationship with our customers are the reasons behind this operation,” commented Ugo Pellegrino, Sole Director of ARCADIA YACHTS. “The orders taken, the ongoing negotiations and the enthusiasm recorded for the most recent models encourage me and the other shareholders to take on our entrepreneurial responsibilities and seize all the opportunities that arise - obviously assessing the related risks.”
These positive feelings add to the importance that ARCADIA YACHTS has always associated with after-sales activities. Thanks to post-sales work (this year 40% of customers had the shipyard deal with the wintering and maintenance of their vessels), ARCADIA has succeeded in establishing solid, continuous and direct relationships with captains and Owners, to the point that over 25% of customers have become Repeat Customers over the years.
“It was almost automatic for us to identify the acquisition of 21% of the Marina di Torre Annunziata as a fundamental option for the natural growth of our activities, in line with our principles and with what we have done so far,” said Mr Pellegrino.
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