Webasto has teamed up with Lagoon to supply the catamaran shipyard with monobloc air conditioners for all its boats, from the Lagoon 40 to the Lagoon 55.

In addition to supplying thousands of machines each year, the French Webasto team, which is behind this mega-deal, aims to develop the brand in the USA, the world's largest boating market.

The alliance of two leading companies in Europe to attack the American market.

Webasto announces a major three-year partnership with the world's largest catamaran manufacturer, Lagoon, to supply its S-Series packaged air conditioners.

Lagoon represents a particularly important market for Webasto, as the number of units for Lagoon is expected to be in the thousands. But, beyond the sales figures, this partnership will strongly contribute to Webasto's influence in the USA, a market where almost 50% of Lagoon's sales are concentrated. 

Webasto, a German company, is particularly well established in the European land vehicle and pleasure boat markets, and is aiming for a wider, global reach, a development that will inevitably involve the gigantic American market, which is particularly keen on air conditioning systems.

Webasto France, a specialist in "Customized products

Webasto France, through its Customized Products specialization, is a first-rate partner, capable of proposing solutions configured and sized according to the projects of the building sites.

The Webasto France teams, led by Teddy Dufour, General Manager of Webasto France, played a key role in the operation, as the cultural, linguistic and geographical proximity with Lagoon played a key role," says Céline Mercantini, Marketing & External Communication Director for Webasto Customized Solutions.

A quality of relationship at the level of the brand's products which did not fail to convince Lagoon.