Yachting Art Magazine

To mark its 40th anniversary, Pershing is organising a series of events to look back on the milestones in its history and showcase its latest innovations. The Italian brand, renowned for its unique approach to sporty motor yachts, is continuing its development with the support of its importer in France, Abys Yachting.

In 2025, Pershing will celebrate four decades of activity in the high-end yachting sector. Founded in Italy in 1985, the shipyard has distinguished itself from the outset with a distinctive style combining sleek lines, modern design and a focus on performance. Part of the Ferretti Group, Pershing has helped redefine the concept of the sporty motor yacht by combining speed, aesthetics and comfort.

The anniversary season will be punctuated by exclusive events in the Mediterranean.

The brand is planning private sea trials, presentations of its iconic models and meetings dedicated to customers and partners. In France, ABYS Yachting, Pershing's official distributor since 2009, will accompany these events on the French Riviera and will help showcase the shipyard's latest creations.

The Pershing GTX70 is one of this year's flagship new models. This model, which will be presented during the festivities, stands out for its powerful design and redesigned volumes to offer a new on-board experience. It is in line with the brand's values: offering high-performance yachts without compromising on the quality of the fittings and on-board technology.

On the occasion of this anniversary, Pershing is emphasising its commitment to continuing to develop its range while remaining true to its identity. Each model is designed to meet the expectations of customers looking for yachts that are both dynamic and refined.

For more than fifteen years, Abys Yachting has been promoting this vision of sporty yachting in France. Based on the French Riviera, the company supports customers at every stage of their project, from the purchase of the yacht to its management and maintenance. The importer is committed to providing a comprehensive service in line with the quality standards expected in this segment.

Beyond performance, Pershing has always emphasised the balance between power and comfort. The brand designs its yachts to offer a thrilling experience at sea, while paying meticulous attention to the interiors and finishes. This approach has enabled it to stand out in a world where owners' expectations are particularly high.

The events planned for this 40th anniversary also aim to recall the brand's origins and evolution. Pershing intends to showcase its heritage while highlighting its capacity for innovation. Historic models will be presented alongside new models, in an approach that combines tribute and a vision of the future.

With this series of initiatives, Pershing and its partners aim to strengthen ties with their community and attract new enthusiasts. The celebrations demonstrate a commitment to continuing the brand's development on a solid foundation, adapting to market developments and the demands of an international clientele.