February 26 2017
Azimut Yachts is increasing its presence on the Asian market where it already detains, since years, a leadership position thanks to a strategy of strong local presence and capillarity of the local dealers’ network, which allows the shipyard to focus on customers and their desires.
Furthermore, in collaboration with dealers and partners, Azimut Yachts is always present at the major boat shows, so to maintain a direct contact with its owners and potential customers. For instance, at the Dubai Boat Show, scheduled from February 28th to March 4th 2017, visitors have the occasion to go on board several Azimut Yachts’ models: representing 3 of the 5 Collections there are, moored in the marina, 5 yachts: from the smallest Atlantis 43 to the 24 meters 77 S, along with the two Flybridge 66 and 50.
Enrico Chiaussa, Azimut Yachts Asia Pacific, Middle East & Africa Area Manager, commented the presence at the Dubai boat show: “Azimut Yachts brand is already well established in the Middle East and is our desire today to confirm this leadership position. Currently we are present in UAE, Kuwait, Qatar, Bahrain, Jordan, Saudi Arabia, Lebanon and Egypt, a strategy that has already brought excellent results both in terms of sales and customer satisfaction. To assist and support our customers throughout the sales and after-sales process, new offices were opened in the UAE and Qatar, in partnership with local dealers”. Talking about the product offer, Chiaussa added: “In addition to investments for the launch of brand new models, we have expanded the possibilities of customization on our yacht, so to better meet the needs and desires of the Middle Eastern owners. Currently we are focusing on the Grande Collection, of which we have already delivered several units in the past season, and for which we plan to launch – in Dubai – two new models (including our flagship Grande 35Metri) over the next 12 months".
At the Dubai Boat Show Azimut Yachts is exhibiting two different versions of its 77 S, designed – as the whole S Collection – by Stefano Righini, that differs for the internal layout, the Atlantis 43 – classy and sporty – and two models from the Flybridge Collections: the 50 Fly, a sporty yacht that, just 16 meters long, can offer a 17,5 sqm fly, and the 66 Fly, state-of-the-art technology, whose flybridge is the biggest in its category.