Yachting Art Magazine

New corporate identity for Dufour Yachts

Exits the black: the logo and the brand identity the French shipyard pass to the blue and yellow (like Ikea), displaying a great modernity, "à la scandinave!". 

New corporate identity for Dufour Yachts

The novelty of the Cannes Yachting Festival for the Rochelais Dufour Yachts shipyard, a subsidiary of Fountaine-Pajot catamarans, was the presentation of its new corporate identity, unveiled on its pontoon stand in Port Canto, the new sailing area of the fair. 

This new corporate identity developed by the Moswo agency with the marketing team of Paolo Serio (Dufour's marketing director) sees the logo's slightly evolving in its design, to include round lines, whether it is the pictogram (simplified) or the brand police.

The new signature of the brand, "Instinctive Sailing", aims to convey the values of the shipyard and its production.

The result is of great effect, which adds to a style that had made its time!!

Black, so far ubiquitous, leaves room for blue and yellowa, symbols of modernity and dynamism, and integrates into the colour repository of Fountaine-Pajot (bright red and grey).

New corporate identity for Dufour Yachts

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