On 30 March, Sunreef Yachts, the world leader in the semi-custom luxury catamaran market, took a new step in its international development by inaugurating the Sunreef Lounge in Shanghai. This new space, located in the elegant Sunch Yacht Club in the Pudong district, marks the brand's growing foothold in the booming Asian market.

Founded in Gdańsk, Poland, 20 years ago by French industrialist Francis Lapp, Sunreef Yachts has established itself over the years as the undisputed leader in custom-made luxury catamarans, combining exceptional craftsmanship, advanced technologies and sustainable innovation. The brand is renowned for its ability to design personalised units that combine marine performance, aesthetic refinement and environmental awareness. Present on the world's biggest nautical stages, the shipyard is thus strengthening its influence in the East with a place designed for dialogue and discovery.

More than just a showroom, the Sunreef Lounge is an immersive platform dedicated to nautical excellence, responsible innovation and the maritime lifestyle. A true crossroads of exchange, it is designed to welcome customers, partners, designers and enthusiasts wishing to explore the world of Sunreef and its eco-responsible yachting solutions, in an intimate and refined setting. A place for meeting and reflection, it symbolises the shipyard's desire to support the sector's transformation towards a more sustainable and conscientious nautical industry.

Among the highlights of this space, the spotlight on the Sunreef Ultima line occupies a central place. This innovative concept, recently unveiled, combines fluid design, hybrid propulsion, extended autonomy and silent comfort, embodying a new vision of the motor catamaran. The Lounge allows you to discover these revolutionary units through models, interactive content and personalised exchanges.

By setting up in Shanghai, Sunreef Yachts is affirming its desire to be a committed player in the development of luxury yachting in Asia, while integrating local cultural codes and the expectations of a clientele increasingly oriented towards tailor-made and responsible experiences. This strategic opening reinforces an already well-established international network, between Europe, the United States and the Middle East.

With the Sunreef Lounge Shanghai, the brand is writing a new chapter in its expansion, true to its philosophy of combining elegance, performance and respect for the environment, anticipating the aspirations of a demanding clientele in search of meaning.