Yachting Art Magazine

Confidential - Bénéteau Group to Launch Second Catamaran Brand

According to our information, the Bénéteau Group, world leader in recreational boating, with brands such as Bénéteau, Jeanneau, Lagoon, Prestige, CNB, Monte Carlo Yachts, Scarab, Wellcraft, Glastron, Four Winns, Seascape and Delphia, would be on the verge to announce the launch of its second brand of catamarans.

Confidential - Bénéteau Group to Launch Second Catamaran Brand

A few months ago, Yann Masselot, CEO of CNB-Lagoon (Beneteau Group), unveiled on ActuNautique.com (read the article and watch the video) the French group's desire to launch a second brand of catamarans, complementary to the Lagoon, world leader in the sector.

According to what we know, this launch is now imminent, and would be a major event in the most dynamic segment of the yachting market of the multihulls.

The postulate of the French group seems to be that in a travel catamaran market that is doing well and on which the shipyard is firmly established, there is room for a new brand driven by innovation, capable of seducing new generations of enthusiasts, and on criteria different from those we know today.

As the world changes and aspirations evolve, going to sea today is the culmination of different desires, and new approaches. The catamaran is more than ever part of this trend.

In this context, this new brand would opt for a new positioning, a rethinking the navigation experience, allowing you to live the sea at 360°.

Extensive program that could be built on a character design, racy, displaying modernity and

According to our information, the official communication of the launch of the new brand and its website would occur at the Yachting Festival in Cannes, the name of the brand being a secret jealously kept...

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