Yachting Art Magazine

Boot 2025 - Sunseeker, outlook and new models for 2024-2028

Boot 2025 - Sunseeker, outlook and new models for 2024-2028

At its annual press conference held at Boot 2025 in Düsseldorf, Sunseeker International presented its results and plans for the coming years. The year 2024 marked a turning point for the British manufacturer, with the arrival of new shareholders, Lionheart Capital and Orienta, and an expanded range of models, including the Manhattan 68, unveiled for the first time in Düsseldorf. This plan is vital after 10 years of heavy losses under the tutelage of its previous Chinese shareholder.

Financial performance and targets

In 2024, Sunseeker achieved sales of €322 million, with similar forecasts for 2025 of up to €368 million and a steady improvement in EBITDA. These results testify to the brand's solidity in the global yacht market, but do not bode well for controlling its production costs, a recurring problem in the UK that is also affecting the Fairline and Princess shipyards, which are also making endemic losses.

New models and innovations

Sunseeker presented several flagship models, including:

  • Manhattan 68 ‘new generation ’: featuring a redesigned flybridge, improved aft cockpit and flexible interior layouts offering three or four cabins.
  • Ocean 156, 76 Yacht, Predator 75, Manhattan 55, Superhawk 55, and Predator 55.

The brand also plans to launch a new range of composite superyachts (30 to 42 metres) between 2026 and 2028. These models will include :

  • 120 Yacht (36.6 m), scheduled for 2026,
  • 135 Yacht (41 m), scheduled for 2027,
  • Ocean 460 (42 m), scheduled for 2028.

These yachts will comply with RINA, MCA and IMO standards, making them suitable for charter operation. They will offer extensive customisation options, including interiors designed by UK studio Design Unlimited.

Sunseekers' outlook

Sunseeker builds on its experience in the construction of yachts over 30 metres, with more than 150 units delivered since 2000. By focusing on innovation, flexibility and quality, the brand aims to strengthen its position in the yacht and superyacht segment. It's an idyllic picture, but one that will require a rethink of the industry in order to cut costs, or... sell at a much higher price, which is no easy feat in a market as competitive as the superyacht sector.

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