January 21 2025
In 2024, Sunseeker achieved sales of €322 million, with similar forecasts for 2025 of up to €368 million and a steady improvement in EBITDA. These results testify to the brand's solidity in the global yacht market, but do not bode well for controlling its production costs, a recurring problem in the UK that is also affecting the Fairline and Princess shipyards, which are also making endemic losses.
Sunseeker presented several flagship models, including:
The brand also plans to launch a new range of composite superyachts (30 to 42 metres) between 2026 and 2028. These models will include :
These yachts will comply with RINA, MCA and IMO standards, making them suitable for charter operation. They will offer extensive customisation options, including interiors designed by UK studio Design Unlimited.
Sunseeker builds on its experience in the construction of yachts over 30 metres, with more than 150 units delivered since 2000. By focusing on innovation, flexibility and quality, the brand aims to strengthen its position in the yacht and superyacht segment. It's an idyllic picture, but one that will require a rethink of the industry in order to cut costs, or... sell at a much higher price, which is no easy feat in a market as competitive as the superyacht sector.
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