For the first time since 2019, Highfield, the world's leading manufacturer of rigid-inflatable aluminum-hulled boats, brought together its European distributors at a dealer meeting held in Norway at the end of May: the ideal sailing spot to test the exceptional sailing skills of these unusual rigid-inflatable boats.  

After a 3-year hiatus due to confinements, deconfinements and other restrictions, the month of June 2023 was the perfect opportunity for European distributors of Highfield RIBs to spend 4 days together in the enchanting setting of Kristiansand, Norway, hosted by the local importer, Norvegien Govi AS.

It was in southern Norway, opposite Denmark, that 50 European Highfield representatives met, on the initiative of Highfield Headquarters and Europe, to share brand strategy, preview upcoming new products, and try them out.... with their new options!

A number of key suppliers were present, including Mercury Marine, whose famous Verado Pro XS engines are perfectly suited to RIB boats, as well as Navico, Pennel & Flippo and ePropulsion.

The presence of this specialist in electric outboard motors hints at Highfield's great ambitions in the market for electric tenders in particular, a high-potential market that's just waiting to grow.

The "European Dealer Meeting" was also an opportunity for the brand to reward its most efficient distributors, an approach which is always much appreciated and generally boosts motivation tenfold.