Highfield Boats, Chinese manufacturer of RIB boats, announces the appointment of Morwenna Swan as Global Head of Digital Marketing.

Resident in the UK, Morwenna Swan is a designer and media professional, who previously spent eight years overseeing graphic design and social media at Highfield Boats.

As part of the Chinese shipyard's development to become the world's leading manufacturer of aluminum-hulled RIBs, Ms. Swan will be responsible for consolidating global communications through the company's network channels, creating greater cohesion across Highfield's markets.

Highfield Boats produces aluminum-hulled RIBs and tenders at its China-based factory, and relies on a network of dealers and resellers based in 48 countries and territories, including a significant sales presence in the USA.

“I am delighted that this new role has been created as part of Highfield's global expansion,” says Julien Carussi, CEO of Highfield Boats. “Morwenna Swan's exceptional skills and deep understanding of our brand make her the ideal person to help drive our global success, and together we will continue to conquer the world.”

A conquest that may well be hampered by the US tariff policy dear to President-elect Donald Trump, who has little appetite for Chinese products.