January 13 2020
The French Bénéteau Group, the world's number two in the yachting sector, is targeting more than ever the 45-60 foot motoryacht market, which is showing great dynamism worldwide. In order to pursue its growth in this market, it is currently working on two new models being developed by the Bénéteau shipyard, with launch planned for 2021.
At the Düsseldorf Boot, which will open its doors on Saturday in the Rhineland city, Bénéteau will be telling us more about these two models - the owner suite of one of the two models will be able to be visited ! - but in the meantime, we cannot resist the pleasure of sharing with you the first visual unveiled by the yard.
These two models appear to be very different from each other, for overall lengths that seem to be between 14 and 16m.
The first model seems to favour volume and comfort on board, with a clear absence of sideways, a main deck with a lot of glazing, a central wheelhouse and a vast lower deck, with an astonishing amount of hull glazing. The design is reminiscent of some of the work done by the Dutch shipyard Steeler (Steeler Panorama) or the Taiwanese Horizon, and can be found at Princess and on the next Prestige 7X. References in the field ! In fact, this new model would enable Bénéteau to enter this market through the front door, with the price/quality ratio that characterizes the French shipyard.
The second model announced by Bénéteau is even more astonishing, because at first glance, we were leaning towards a multihull, but then we changed our mind, as this model adopts an Italian Navetta-type design, which can be found on exploration yachts.
In this case too, the design is modern, with clean lines that are directly inspired by the world of yachts and superyachts!
Deciphering - The fact that the Bénéteau brand, the only multi-specialist brand in the yachting sector (sailing and motor, from 14 to 60 feet), is developing two motor units clearly targeting the world of yachting, is a strong sign of the French shipyard's offensive strategy. The stated objective seems more than ever to capitalize on the brand's DNA, namely to make accessible... the inaccessible!