Yachting Art Magazine

Prestige Yachts - an online configurator to customize your motoryacht

Prestige Yachts, the world leader in the 40 to 70 foot flybridge motoryacht market, is innovating in the spring of 2021 by unveiling an online configurator: a first in the luxury yacht world.

Prestige Yachts - an online configurator to customize your motoryacht

The periods of confinement consecutive to the health crisis, push more than ever companies to digitalize their product offer, and Prestige Yachts, demonstrates it today with brio.

The French shipyard, a subsidiary of the Bénéteau Group specializing in 40 to 70-foot motoryachts, has just put online a configurator that allows customers interested in one of its models, to customize it, as much as they like, before contacting one of its distributors.

If this type of functionality has existed for years in the automotive industry, it is, in the nautical and yachting sectors, generally reserved for small outbord boats.

With this service, Prestige Yachts distinguishes itself, and clearly wishes to facilitate the discovery of its motoryachts, by customers, in a proactive way.

The Prestige Yachts configurator is particularly easy to use.

After having chosen his model, on a mosaic displaying his entire range, the yachtsman is offered the choice of the interior layout, then the choice of the types of woodwork, flooring, upholstery, carpeting and textile furnishings, and the possibility of an exterior teak deck, before choosing the type of engine desired and the integration of a possible finishing package.

Once this choice has been made, the prospect can ask to be contacted by a dealer of the brand, or to schedule a sea trial, or to receive by email his detailed configuration, for review and further study.

These different steps to define his needs online, through this configurator, take less than 3 minutes!

An excellent initiative.

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