October 23 2020
This announcement comes exactly two years to the day after Mercury Marine and Bénéteau announced their partnership in North America.
"The relationship between Mercury and Beneteau has been growing steadily over the past few years; and we are delighted to offer boaters, on a larger scale, the opportunity to see what has already worked in the U.S. with two of the most reputable marine industries working together for a superior boat and engine," said Marty Bass, President of Mercury Marine EMEA on ActuNautique.
"We are extremely pleased to be able to expand our cooperation with Mercury Marine, offering our customers selected high-end products to enhance the performance of our packages," said Luca Brancaleon, Deputy General Manager - Brand and Product Strategy, Beneteau Group. "The demand for large outboard powerboats continues to grow and Mercury has proven to be a good partner for us in North America. We are confident that we will replicate this success in other regions. »
"I am very excited about the increased partnership with Mercury Marine and we look forward to a long and fruitful partnership," concludes Yann Masselot, Director of the Bénéteau brand.
Customers can order Mercury outboards on Beneteau boats now. Beneteau-Mercury packages will be presented at upcoming European events.