The advertising campaign of the 2019 Monaco Yacht Show again reveals the audacious direction undertaken by the Organisers for six years to welcome a new generation of private visitors and introduce them to superyachting.

The artwork features a slightly restyled logo with the iconic monogram "MYS", bigger and instantly recognizable. This logo refresh will increase the Monaco Yacht Show’s brand awareness as a label of the Monaco superyacht art of living and of the « MYS » know-how in superyacht events, also heightened by the “House of Fine Yachting” hallmark (like seasonal collections in Haute Couture, the MYS unveils a unique collection of 120 superyachts every year).

The woman model, symbol of the chic universe of lifestyle superyachting, firmly crosses a water wall. The MYS is already looking forward to its 30th edition in 2020. An anniversary date that will resolutely position the Monaco Yacht Show as a genuine family brand with a range of related projects dedicated to enhance the show’s visit experience for the private clientele and offer a first immersion into the superyacht world for prospective owners or charterers over the next few editions (Monaco Yacht Summit, inaugural MYS Gala, Car Deck, Tenders & Toys, Sapphire Experience).