The Fjord brand, which is part of the German HanseYachts Group (Hanse, Dehler, Moody, Privilege, Sealine and Fjord) will have gone through 3 major styling eras since its creation in the 1960s in Norway. The latest one, launched at the beginning of the millennium, modern and taut, seems to be promoted to become a real market segment.

Created in 1960 in Norway by Alf Berke and Finn B. Roer, soon joined by Jan Herrmann Ling, Fjord Plast has developed in the buoyant yachting market, surfing over the years on the possibilities offered by a then revolutionary material: plastic or composite.

In this market, Fjord has roughly crossed 3 major periods of style, the first from its creation to the beginning of the 80's, by developing boats in the air of time, distinguishing itself little from the competition from a stylistic point of view, the second from the 80's to the beginning of the millennium, with the Terne range, open inboard hulls with a strong emphasis on wood and extraordinary finishes, in what appears to be a quintessential Scandinavian nautical style of the time, which was discontinued in 2014, and the third, which appeared with the takeover of the shipyard by the German HanseYachts Group, in the early 2000s, materialized by the revolutionary Fjord 40 Open, which has since had many children.

It is precisely this third generation of styling, which was so innovative at the beginning, that seems to have created a new typology of open yachts, due to the fact that this style has since been copied or reinterpreted, with varying degrees of stylistic success.

How can we describe the style of today's Fjords? Post-modern? 

One thing is certain, the German shipyard did not try to play with nostalgia to imagine its range of open boats, like Fiat with its 500 in the car industry.

Starting from a blank sheet of paper, the designers created clean, direct lines -auhaus? - taut, to magnify a simplicity that has directly hit the mark. Since its launch in 2014, the Fjord 40 open has thus been sold in) nearly 200 units!!!

Let's talk about style! The Fjord's bow is a powerful verticality, the planks are as straight as justice, the sheer is flat. The simple, uncluttered deck plan makes it very easy to move around on board, and the open spaces emphasize that space is truly one of the best markers of luxury. 

A very personal style, associated with a very fine finish, which has allowed the brand to establish itself in the high-end segment.

A modern luxury, far from the subterfuges of a too worked or artificial design. A luxury of good taste that appeals to aesthetes who appreciate a certain rigor.

A beautiful work of art, available in 7 models: Fjord 38 Xpress, Fjord 38 Open, Fjord 40 Open, Fjord 41 XL, Fjord 44 Open, Fjord 44 Coupé, Fjord 52... 

A fine piece of work that has inspired many shipyards, but which leaves one question unanswered: what to call this type of open boat ???? 

To each his own....

In the meantime, the Fjord style has spread to luxury shipyards such as Pardo, Windy, Med Yachts, Invictus, Fiart, Evo, Vanquish... for their greatest success, a great reward for the Fjord designers!