July 18 2023
In 2012, American boaters knew the Jeanneau brand through its different families of sailboats, whether Sun Odyssey, Sun Fast or Jeanneau Yachts.
However, sailing being a niche market and Jeanneau one of the European leaders in motor boats, the manufacturer logically decided to implement an ambitious development strategy across the Atlantic, capitalizing on a product offer different from that of its local competitors and by adapting in particular the name of its European ranges.
Thus, do not expect to find a Cap Camarat in the United States: their name is Leader there (well, more pronounceable and rewarding on the other side of the Atlantic) in CC (central console) and WA (walkaround) versions.
Ditto for Merry Fisher, replaced by NC for New Concept, so rare are European-style speedboats in Boston, Miami or San Francisco! The NC US range therefore welcomes the Merry Fisher (NC Weekender), NC and Merry Fisher Sport (NC Sport)!
The only motor range to have the same name on both sides of the Atlantic: the DB range, for Day Boat.
It should be noted that Jeanneau has 35 dealers in the USA (dealers), and that the 400 sales made in 2022 position the French brand in the TOP 3 of its market segment.
Jeanneau - 400 bateaux à moteur vendus en 2022 aux Etats-Unis - ActuNautique.com
Entre 2010 et 2022, le chantier vendéen Jeanneau est passé de zéro vente de bateaux à moteur aux Etats-Unis, à près de 400 ! En 2012, les plaisanciers américains connaissaient la marque Jean...
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