Yachting Art Magazine

Three years ago, PPF and the Bénéteau Group acquired Dream Yacht Charter and Navigare Yachting, creating the world leader in sailing yacht charter, across both monohulls and catamarans, with an unrivalled international footprint. This strategic acquisition prompted the group to carefully consider a repositioning of each brand, with the objective of clearly differentiating their respective identities while broadening the overall market potential of the two entities.

In this context, Eco Yachting, the business-focused programme dedicated to the nautical and yachting industries, met with Marc Pedrol, Marketing and Communications Director for both companies, to gain insight into the strategic thinking behind this repositioning. The discussion explored the key directions currently being developed by his teams, as they work to clarify brand positioning, address evolving customer expectations and shape the future growth of Dream Yacht Charter and Navigare Yachting within an increasingly competitive charter market.